Slay, Every, Day.

Slay, Every, Day.

Get unlimited access to the A-Z of makeup
perfection, with celebrity makeup Artist
Paula Callan.

Look effortlessly beautiful with
expert tuition

Look effortlessly beautiful with
expert tuition

Explore modules

See what celebs think of Paula's work

“After leaving beauty school, my dream was to work with Paula. And that was realised when I first began to work with Paula as her #1 assistant. I learned so much from her, that it gave me the confidence to pave out my own career in LA, working with Hollywood's Elite. Paula has a unique ability to make complex techniques seem so simple, and I was delighted to hear this course was being released.”
“Have you ever wondered “ How do they do that ?“ Well wonder no more as Paula Callan will walk you through how to apply makeup to suit you , your face , your age group and for the occasion. Yes, Paula is a magician but she shares her technique, her rules and her secrets to allow you to create your flawless look. It takes practice but I’ve changed everything about how I used to use makeup. I now apply less makeup but achieve beautiful looks that make me feel Gorgeous ! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ”
“I think anyone can learn to do makeup well, but not everyone can be a makeup artist. Paula is a truly gifted makeup artist. She makes EVERYONE feel beautiful. Her talent and kindness know no bounds!”
“As an exceptionally busy entrepreneur, I'm incredibly time short but constantly need my makeup applied for events and personal appearances. Paula, somehow, manages to make me look so good, so fast that when she's available she's always my first port of call”

Frequently asked questions


Artistry Academy is the brainchild of celebrity makeup artist, Paula Callan, who noticed that youtube tutorials were just simply not of the quality and structure that they should be. She then crafted her 30 years of experience into a fundamentals to advanced course, which is both for the everyday person and the professional makeup artist.

This depends on the tier that you choose. See the pricing page for more details. You can also choose to join our community where you will get direct access to Paula and her team, exclusive online live events, and product discounts that you will not find elsewhere.

You can enjoy your content just about everywhere. Desktop, Mobile, Tablet. Additionally you can download our App for both iOS and Android

Pricing & Payment

This depends on the tier that you choose. See the pricing page for more details.

You will be charged taxes at the appropriate rate for your country and state.

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